P1: Who are the audience for my product?
The audience for my magazine are young people that are interested in hip hop and are aged 16-23. This is because of the interesting colours and content within the article. The feature on the double page spread and the contents page is a young person of equal age to the intended audience, allowing them to relate to him.
P2: How does your media product represent particular social groups?
The main social groups represented are the ones that my magazine are aimed at, ages 18-23. The main featured rapper, "
MC Chrime" is wearing
modern clothing and distinctive black and red colours of the magazine. The cap that he is wearing is often related to youth, and the modern could suggest that
he is current rather than old fashioned/out of the ordinary.
On my double page spread, he is shown holding a
boom box, which is intended to show that he is to be associated with those in the music industry or he is interested in current music. His eyes are looking off in the distance, with a more
serious/determined facial expression rather than an angry or a happy one. This is intended to continue with the theme in the article of young people entering the hip hop scene themselves, and also attracts attention to the article by following his eye pathway. He has a
modern slightly waxed haircut that is medium to short length, this is a
common haircut associated with teenagers/young people. As MC Chrime is meant to represent younger people by allowing himself to be associated with them through clothing, this would also suggest that
the social group of young people are being represented as determined.
For the rapping community represented in this article, generic interviews with famous artists are used to attract attention on the front cover and the contents page. This allows them to
easily associate themselves with it being a hip hop based article and represents the rapping social group as related to the articles shown, for example most articles are related to music rather then disruptive/party related behaviour.
For the interview, MC Chrime
does not speak of any illegal activities or antisocial behaviour, which is the opposite to the current stereotypes of young people that are interested in hop hop, this helps represent the youthful social group as a dynamic interesting group of people that are interested in studio/the big time for music, rather then concentrating on immoral behaviour. MC Chrime is set up through the magazine as almost a representative of hip hop fans who have turned famous, and h
is views and determination are intended to be associated with this group.