Friday, 1 April 2011

What kind of media institution might you want to distribute your media product and why?

What Type Of Institution?

My magazine is intended to be a non independant mainstream hip hop based magazine. Because of this, the company that I might want to distribute my product is a large, multimedia company, that has access to this kind of market and already has previous research and setups regarding a hip hop magazine. Despite my interest in using a freelance or a smaller company (which is recieving funds from a larger conglomerate) I have decided that because of the massive resources, a large company would be more beneficial.

What Company?

Specifically I believe a company such as Bauer Media would distribute my product, as with other magazines such as Kerrang and Q. They own more than eighty media brands spanning many different interests, and it seems apparent that the main area they are missing is a rap/hip-hop style magazine.

Bauer Media is a very large company that was founded in 1875 and started and still remains privately owned. Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week. As this company also has access to media such as radio, and tv advertising, I believe this would help my magazine.

What Magazines?

An example of a similar style magazine that has the same style and base as my magazine is the source. This is a magazine owned by Hip Hop Connection, which is part of a conglomerate of Infamous Ink.
Infamous Ink is a private company located in Cambridge, United Kingdom. This company employes two people and is privately owned, and despite this company being VERY small in comparison to Bauer, it has the same content ideas as I intended.

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