For my front cover, I used interesting and bold contrasting colours of black, white, red and gold in order to gain the readers eye. I used the colour gold as it is often associated with hip hop artists, and I used black white and red as they are traditionally used to gain and hold the attention of a potential reader. In order to attract my audience for my front cover I ensured that my model was wearing modern/current clothes and was looking directly outward of the magazine, engaging the viewer. He is wearing a cap which is generally associated with rap/hip hop, allowing fans of this music genre to associate themselves with him as fast as possible.
I continued this colour scheme throughout and for my contents page used a red colour in the background for featured articles, this combined with the fact that I used a red/dark red gradient for my title on the front cover was intended to allow readers to associate the colour red with interesting features that are exclusive/new to the Definition magazine. Other colours were used for the purpose of association as well, for example gold for interesting hints of snippets/information.
In order to address my audiences interests and needs, I used a questionnaire to interview and record data from fans of hip hop and those interested in it, and then based my entire magazine content on these answers. My special features were only that of the artists that my audience enjoyed, and I made sure that content was based around the decisions and popularity of certain choices in the questionnaire.
I arranged text to make sure that people saw certain things first, allowing my magazine to address the audience quickly and allowing my audience to identify the purpose of my magazine. More specifically, the use of the words "EXCLUSIVE HIP HOP INFO". This informs the user quickly that it is a hip hop based magazine, and is for information about hip hop and it's artists. The articles that follow then reinforce this, using popular icons such as Eminem to keep interest.
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